Funding / Marketing Strategy

Funding/Marketing Strategy

Having the core company belief of service to our fellow man, we must make our plan available to multiple investors as well as consumers. This will allow us to service all walks of life, all over the country, in achieving their own personal and financial goals for the future. It will provide examples for future business models, focused on sustainability in every local community which it grows into. It will create new jobs in currently distressed communities. Most importantly it will show every person who is successfully invested in their own community interests, that the end result will be a happier, healthier, more productive world to live in.

Having the goal to change this amount of lives will require massive amounts of funding in the long term. As a salesman I know that the best way to build long term clients, and repeat investors in your product is to provide them with excellent customer service, and a sustainable long term business model. Our investors will be an integral part of the community that they chose to invest in. They will be able to see their dollars affect change and build equity everyday in their own communities. Many will be personal friends/family who will be able to share in the long term good fortune of their loved ones. Most importantly they will be able to use their good fortune to be investors in providing an instrument for long term change in many lives.

The heart of our direct marketing strategy will be in 2 directions. All good plans must also contain a back up plan. The initial plan will be to market our completed business plan throughout various “Angel Investor” organizations. The back up plan will be marketing through local rotary clubs/other locally run organizations and using various Internet networking sites and other forms of electronic marketing.

The Angel Investors I speak of in the initial marketing plan can be reached in a multitude of ways. The best way is through our own personal friends/family/associates/community members. We all know people in our lives that are successful and looking to protect their good fortune and change their local community.

In addition to these people, we all have the ability to contact people/companies/organizations who provide start up funds to companies looking to change the world, they will be starting with their own communities. Starting with Warren Buffet & Bill and Melinda Gates, there are 40 billionaires who have pledged to give at least half of their fortune away before they die. (www.thegivingpledge.com) These individuals/organizations would be the perfect investors in our project. They all know the ability of one person/company/ organization to change the world, and would love to be part of showing it to the world. In addition to these people the sports/ entertainment industry would also be an excellent marketing resource. Professionals in these areas have the means, and the desire to affect true change in the world. In addition they would be able to ensure success in their own financial future.

The main idea behind the back up plan will be focused around raising local awareness of the prospective business and development of an avenue for local investment in the idea. Through the Rotary Club we will solicit local businesses to provide donations to the specific project in their area. They will be presented the proposed project and asked for donations which will be actioned off on a newly created website called “Pennies for Change”. This website will be a penny auction website, that all proceeds are used for the funding of Green Acres Property Developments. People will be able to get discount local merchandise/gift cards/free services, and still provide a charitable donation towards the re-building of their own local community.

I attended my first Rotary Club meeting this week, their motto is: “Service Above Self”. I think this is how I want to live my life again, I will be back next week.